It’s a topic of endless debate in the digital signage sector: Will audio enhance your display or be disruptive and get your display unplugged? For AdSpace Networks, America’s largest in-mall digital signage network, directional audio has played a key role in their success. As a result, Adspace’s model is changing how others look at utilizing audio.
For years, digital signage networks have avoided audio due to problems with sound bleed. Frequently referred to as “employee burn,” conventional speakers blaring repetitive audio invariably lead nearby employees to unplug displays or even cut wires. After research and tests, AdSpace chose the Brown Innovations Maestro to ensure audio doesn’t disturb mall employees and patrons.
Besides keeping sound focused in front of displays, Maestro speakers can be linked, networked and communicated with remotely. “Health monitoring and adjustments to speakers on the network can be made from a single location,” said Jeremy Brown, CEO of Brown Innovations. “Maestros automatically make volume adjustments when ambient noise fluctuates, which ensures sound levels are always heard at an appropriate level above the ambient noise.”
The network has become an attractive medium for advertisers wanting to deliver more dynamic content. “We like to think of our screens as living posters and encourage our advertisers to take advantage of our unique, full motion video and audio-enabled medium with truly captivating creative,” says the AdSpace website. Dolce & Gabbana, Giorgio Armani, Estee Lauder, Coach, Ann Taylor, Banana Republic and Sean John are just a handful of companies advertising on the network.
In total, the network currently consists of 2844 displays and reaches 48 million unique individuals per month.